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Back alley Night Izakaya hopping in Sendai　

icon 3 hours Mobile ticket
Tickets from € 123.40

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Ready to become an Izakaya Master?? Join us for a night of eating and drinking like a Sendai local down the atmospheric back-alleys of Bunka-yokocho and Iroha-yokocho! Undiscovered by most visitors to the city, a step down these alleyways is a step back in time to retro post-war Showa Era Japan. Follow your nose down the lines of hundreds of tiny izakayas (Japanese pubs). As most only sit around 8-10 customers at a time, it can be a little intimidating to enter on your own, but on this tour, you’ll be joined by a local guide! Let them introduce you to all the best places and help you navigate the language barrier as you eat, drink ＆ chat to the friendly locals. ※Due to the overcrowded nature of Izakayas on tours departing on Fri, Sat, Sun and Public Holidays, the number of Izakayas we visit will be reduced from 3 to 2. You will still be able to enjoy a total of 3 drinks and the volume/quality of food will be the same as if you were visiting 3 izakayas. We ask for your understanding.
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  • All taxes, fees and handling charges
  • Snacks
  • 1 drink and 1 meal at 3 spots (weekend tour includes 3 drinks at 2 spots)
  • Alcoholic Beverages
  • Any additional drink and dish you ordered (One drink and one dish per 3 spots are complementary)
Departure Point

2-chōme-5-1 Ichibanchō, Aoba Ward, Sendai, Miyagi 980-0811, Japan Your guide will meet you in front of the McDonald's Sendai Aobadori, just outside of Aobadori-Ichibancho Station on the Tozai Subway line.

Return Details

2-chōme-5-1 Ichibanchō, Aoba Ward, Sendai, Miyagi 980-0811, Japan Your guide will meet you in front of the McDonald's Sendai Aobadori, just outside of Aobadori-Ichibancho Station on the Tozai Subway line.

  • Iroha Yokocho, Sendai, Miyagi Prefecture, Japan
    Undiscovered by most visitors to the city, a step down these alleyways is a step back in time to retro post-war Showa Era Japan. Follow your nose down the lines of hundreds of tiny izakayas (Japanese pubs), bars and restaurants. As most only sit around 8-10 customers at a time, it can be a little intimidating to enter on your own, but on this tour, you’ll be joined by a local guide! Let them introduce you to all the best places and help you navigate the language barrier as you eat, drink and chat to the friendly locals.
    180 minutes
  • Public transportation options are available nearby
  • Not recommended for pregnant travelers
  • Suitable for all physical fitness levels
  • Operated by a multi-lingual guide
  • Minimum drinking age is 20 years
  • Vegetarian option is available, please advise at time of booking if required
  • A maximum of 6 people per booking
This experience is non-refundable and cannot be changed for any reason. If you cancel or ask for an amendment, the amount you paid will not be refunded.
  • This experience requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund.
jorgesP1863KO
05 Jan 2023
Delicious food and great drinks! If you’d like a taste of the local Sendai nightlife this tour is a must!
DrewB1061
30 May 2019
A great tour experiencing Sendai culture and food in "bunka yokocho" and "iroha yokocho"! The area was the first part of Sendai to recover after the war, and because of which, many restaurants still have the same feel it did 60 years ago. You really feel like you're transported to a different realm with more than a hundred shops lining this labyrinthine marketplace. Without a tour guide I would definitely feel overwhelmed. All three restaurants were delicious, my favorite being the first one which served yakitori, or chicken grilled on skewers. The level of tastiness from the chicken was out of this world! I would recommend the heart and breast accompanied with an ice cold beer. The next restaurant was great because it had a nice selection of Japanese sake. The food was also tasty, particularly it's broccoli tempura. The last and final izakaya had the best 'local' experience because we got to talk with the owner and chef, in Japanese called the 'o-kami-san.' she was actually from iwate prefecture and served us a delicious dish of oden, which is a bunch of boiled fishcakes and vegetables. She also served us some specialty Japanese sake from iwate. Extremely fun and satisfying experience. Would do again 10/10.
Davide B
30 May 2019
When in a different country, I always like to try local foods and drinks but sometimes, getting into some small, typical restaurants is not that easy... While in Sendai, I was looking for a way to enjoy the local delicacy and, searching on the internet, I've found this tour! Well, it was amazing! Not only we had fun while learning about Japanese food and sake culture, but we also had delicious food and drinks I would never be able to even order all by myself! After the tour, I was actually very satisfied, but I must say, I wanted more so... Using all the knowledge the guides teached me during the tour, I had an adventure in Iroha Yokocho all by myself! Fantastic!
This tour in Japan is organized by In-outbound Sendai Matsushima Inc.

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We always double-check the availability with our local partners for each booking. Even though this is usually a swift process, it can take up to 24 hours. Once this process is completed you will receive your voucher or ticket by email. If our local partner is not able to confirm your booking we will offer you the best possible alternative. If the new date and/or time doesn’t fit your itinerary, we will reimburse the full amount paid.
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